One-on-One with Bill Covaleski: Why Victory Brewing Company Selling Stake is Great for Craft Beer
Will unique mergers between smaller breweries become the new norm?
It’s been three short days since Victory Brewing Company “tied the knot,” as its president and co-founder Bill Covaleski puts it, with Southern Tier Brewing Company, as part of the new holding company, Artisanal Brewing Ventures (ABV). The two notoriously independent companies—Victory, the 28th largest craft brewery in the country as of 2015; Southern Tier, the 31st largest—bill the new alliance as the “ultimate craft beer collaboration,” but what will joining forces do for both brands?
We tapped Bill Covaleski to dig deeper into why this freshly penned partnership was most appropriate for Victory in 2016, and what he foresees for the future of ABV.
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